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<channel>
	<title>Amanda Bergholtz</title>
	<link>https://amandabergholtz.com</link>
	<description>Amanda Bergholtz</description>
	<pubDate>Sun, 30 Aug 2026 14:54:39 +0000</pubDate>
	<generator>https://amandabergholtz.com</generator>
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	<item>
		<title>Kess - Duo Stick </title>
				
		<link>https://amandabergholtz.com/Kess-Duo-Stick</link>

		<pubDate>Sun, 26 Jul 2026 09:55:42 +0000</pubDate>

		<dc:creator>Amanda Bergholtz</dc:creator>

		<guid isPermaLink="true">https://amandabergholtz.com/Kess-Duo-Stick</guid>

		<description>

	Graphic Identity &#38;amp; Cross-Channel Execution for Kess Berlin’s Duo Stick campaign.
Art Director Victoria Koydl, Photographer Lisa Dalhke
.




Creation and implementation of a clean and flexible design system that defined the graphic identity for Kess's Duo Stick campaign — creating a consistent visual language across CRM, social, performance ads, events, print and digital channels.








	Kess Berlin &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;2026




&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/4bd1b16996425844bd947b6900ae7729f0e5d1f032037df5683b478228d3e415/Duo-Stick_16.png" data-mid="250720595" border="0"  src="https://freight.cargo.site/w/1000/i/4bd1b16996425844bd947b6900ae7729f0e5d1f032037df5683b478228d3e415/Duo-Stick_16.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/c5a57a7c84e3ae4c3335e41895f58fc43bd9ba71b3dbbbd2fe066d9828d7eaf5/Duo-Stick_1.png" data-mid="250720569" border="0"  src="https://freight.cargo.site/w/1000/i/c5a57a7c84e3ae4c3335e41895f58fc43bd9ba71b3dbbbd2fe066d9828d7eaf5/Duo-Stick_1.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/19e651cce8073c90c1b07e8afea6660765dfed60d588653cc54ac3d9aff93214/Duo-Stick28.jpg" data-mid="251693557" border="0"  src="https://freight.cargo.site/w/1000/i/19e651cce8073c90c1b07e8afea6660765dfed60d588653cc54ac3d9aff93214/Duo-Stick28.jpg" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/b00f3f7ede345f02c9552c191f564557f9cfcfb658cf4bb131bedd51d460a727/Duo-Stick_30.jpg" data-mid="251693559" border="0"  src="https://freight.cargo.site/w/1000/i/b00f3f7ede345f02c9552c191f564557f9cfcfb658cf4bb131bedd51d460a727/Duo-Stick_30.jpg" /&#62;

    


&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/698857d4993c0267e50e1f19e632fe82ee0f84752e9f5addfca44a8a90238ea7/Duo-Stick_29.jpg" data-mid="251693558" border="0"  src="https://freight.cargo.site/w/1000/i/698857d4993c0267e50e1f19e632fe82ee0f84752e9f5addfca44a8a90238ea7/Duo-Stick_29.jpg" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/3c6909f989230b1f382554c2ce640dfba16d0a3bc3a16abdd829763cd05e827e/Duo-Stick_15.png" data-mid="250720570" border="0"  src="https://freight.cargo.site/w/1000/i/3c6909f989230b1f382554c2ce640dfba16d0a3bc3a16abdd829763cd05e827e/Duo-Stick_15.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/4b74f47e0ed0801f0400b14174dfdd605292a24f83378ca352d1bd0317647c41/Duo-Stick_29.png" data-mid="250799596" border="0"  src="https://freight.cargo.site/w/1000/i/4b74f47e0ed0801f0400b14174dfdd605292a24f83378ca352d1bd0317647c41/Duo-Stick_29.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/67de8136a15cb20ee5d9a3388172d0c1cf084f679ae8248be32771f47925d24c/Duo-Stick_30.png" data-mid="250799597" border="0"  src="https://freight.cargo.site/w/1000/i/67de8136a15cb20ee5d9a3388172d0c1cf084f679ae8248be32771f47925d24c/Duo-Stick_30.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/223baa3c717d8652db9379d16f00a0d9c96335809c081716e80a40c2bf5649b5/Duo-Stick_gleis_27.png" data-mid="250723626" border="0"  src="https://freight.cargo.site/w/1000/i/223baa3c717d8652db9379d16f00a0d9c96335809c081716e80a40c2bf5649b5/Duo-Stick_gleis_27.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/acdd2963c4259fb1f46e680539823da9818f8297801c7f21c99db60ef1812d8c/Duo-Stick_21.png" data-mid="250723561" border="0"  src="https://freight.cargo.site/w/1000/i/acdd2963c4259fb1f46e680539823da9818f8297801c7f21c99db60ef1812d8c/Duo-Stick_21.png" /&#62;</description>
		
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	<item>
		<title>Kess fragrance</title>
				
		<link>https://amandabergholtz.com/Kess-fragrance</link>

		<pubDate>Sun, 30 Aug 2026 14:54:39 +0000</pubDate>

		<dc:creator>Amanda Bergholtz</dc:creator>

		<guid isPermaLink="true">https://amandabergholtz.com/Kess-fragrance</guid>

		<description>

	Graphic Identity &#38;amp; Cross-Channel Execution for Kess’s first fragrance launch campaign.
Art Director Victoria Koydl, Photographer Linda Ambrosius .




Creation and implementation of a clean and sophisticated design system that defined the graphic identity for Kess's very first fragrance launch campaign — creating a consistent visual language across packaging, CRM, social, performance ads, events, print and digital channels.








	Kess Berlin &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;2026




&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/3017204821cd802f2beff9af191d674f2329538dbc841ae9d7bed30c4ab40c88/Fragrance_7.png" data-mid="251693661" border="0"  src="https://freight.cargo.site/w/1000/i/3017204821cd802f2beff9af191d674f2329538dbc841ae9d7bed30c4ab40c88/Fragrance_7.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/12f799702d43f13c49fe3969d724294afc4dabb46f42c639d9fe210b7fe1e3aa/Fragrance_2.png" data-mid="251693663" border="0"  src="https://freight.cargo.site/w/1000/i/12f799702d43f13c49fe3969d724294afc4dabb46f42c639d9fe210b7fe1e3aa/Fragrance_2.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/4c7f6c1a0bd2ffb33810de5df561e3a450132f9b3a2083e02d2ef1ba007caa56/Fragrance_24.jpg" data-mid="251693668" border="0"  src="https://freight.cargo.site/w/1000/i/4c7f6c1a0bd2ffb33810de5df561e3a450132f9b3a2083e02d2ef1ba007caa56/Fragrance_24.jpg" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/f2eb46d132cfbdb428009c6cc36d88c9819ff65e9ec7d53567e19ef05afc4ebf/Fragrance_31.jpg" data-mid="251694017" border="0"  src="https://freight.cargo.site/w/1000/i/f2eb46d132cfbdb428009c6cc36d88c9819ff65e9ec7d53567e19ef05afc4ebf/Fragrance_31.jpg" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/f35bd6814b277fda6d3084a0d542fd6825a421d86c2856f41858626b851f8bfb/Fragrance_8.png" data-mid="251693838" border="0"  src="https://freight.cargo.site/w/1000/i/f35bd6814b277fda6d3084a0d542fd6825a421d86c2856f41858626b851f8bfb/Fragrance_8.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/0d5df38b315e4672c884dab81c53f2777569f89ce0f776f9d08440a9fe984e4a/Fragrance_22.jpg" data-mid="251693673" border="0"  src="https://freight.cargo.site/w/1000/i/0d5df38b315e4672c884dab81c53f2777569f89ce0f776f9d08440a9fe984e4a/Fragrance_22.jpg" /&#62;
    



&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/aa3c4a3dc179db1e35646df3b9ded5a7c4eeeb109cc25063dec37c184b773166/Fragrance_11.png" data-mid="251693708" border="0"  src="https://freight.cargo.site/w/1000/i/aa3c4a3dc179db1e35646df3b9ded5a7c4eeeb109cc25063dec37c184b773166/Fragrance_11.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/3826a99fdc66ef99b232c026faa5a74ca7d32420407170279d797f8fd2cb5ef5/Fragrance_16.png" data-mid="251693716" border="0"  src="https://freight.cargo.site/w/1000/i/3826a99fdc66ef99b232c026faa5a74ca7d32420407170279d797f8fd2cb5ef5/Fragrance_16.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/a966eb35ee46df4dcd9e7f549ecc02d01a03830da02e688ae78d0732b683b371/Fragrance_18.png" data-mid="251693718" border="0"  src="https://freight.cargo.site/w/1000/i/a966eb35ee46df4dcd9e7f549ecc02d01a03830da02e688ae78d0732b683b371/Fragrance_18.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/45d0055bc20e037963a36e7ed419c651b03a65c161563beb0e435d64196a90b9/Fragrance_20.png" data-mid="251693719" border="0"  src="https://freight.cargo.site/w/1000/i/45d0055bc20e037963a36e7ed419c651b03a65c161563beb0e435d64196a90b9/Fragrance_20.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/0d928562af2f535a70691bb51a8fbde6f6ec5bbe7c50124bd9e137bef0623e01/Fragrance_29.png" data-mid="251693720" border="0"  src="https://freight.cargo.site/w/1000/i/0d928562af2f535a70691bb51a8fbde6f6ec5bbe7c50124bd9e137bef0623e01/Fragrance_29.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/1f62a42fda72d0ef5e27c0fcb6917ee0ba8107b9d43fc3cd088da3d44d29b1d4/Fragrance_32.png" data-mid="251694018" border="0"  src="https://freight.cargo.site/w/1000/i/1f62a42fda72d0ef5e27c0fcb6917ee0ba8107b9d43fc3cd088da3d44d29b1d4/Fragrance_32.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/6c69d15787475d2c361858fe841cd73ffb44f0d58bed41c26f732f4c6e5eeccc/Fragrance_26.png" data-mid="251693722" border="0"  src="https://freight.cargo.site/w/1000/i/6c69d15787475d2c361858fe841cd73ffb44f0d58bed41c26f732f4c6e5eeccc/Fragrance_26.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/6c0ce3c60a234d1b6d8532ec169314227368cb9950bf8899a77ed9dbb2427e6b/Fragrance_27.png" data-mid="251693724" border="0"  src="https://freight.cargo.site/w/1000/i/6c0ce3c60a234d1b6d8532ec169314227368cb9950bf8899a77ed9dbb2427e6b/Fragrance_27.png" /&#62;</description>
		
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	<item>
		<title>Figures - slow photography magazine</title>
				
		<link>https://amandabergholtz.com/Figures-slow-photography-magazine</link>

		<pubDate>Fri, 17 Jul 2026 21:14:30 +0000</pubDate>

		<dc:creator>Amanda Bergholtz</dc:creator>

		<guid isPermaLink="true">https://amandabergholtz.com/Figures-slow-photography-magazine</guid>

		<description>

	Logo, layout &#38;amp; design system creation for Figures Magazine.&#38;nbsp;





The first collective book from FIGURES, bringing together a group of 63 artists and 16 writers to share their own interpretations and offer a multiplicity of perspective on 
Borders and Boundaries.

352 pages 16,5x24cm
Printed in Berlin on 300/120gsm lonaoffset paper&#38;nbsp;











	Figures Magazine&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;2025


&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/84ff552d8ddd6a851f33bb07af5b5abd38121262aad026bac078bea4bbe5437b/Figures_8.png" data-mid="250504602" border="0"  src="https://freight.cargo.site/w/1000/i/84ff552d8ddd6a851f33bb07af5b5abd38121262aad026bac078bea4bbe5437b/Figures_8.png" /&#62;&#60;img width="7834" height="4809" width_o="7834" height_o="4809" data-src="https://freight.cargo.site/t/original/i/a16ee529d94555904317c485311f48d128c2e7a634a176b081576e2265dfefb2/Graphic_toolbox_figures.png" data-mid="250504586" border="0"  src="https://freight.cargo.site/w/1000/i/a16ee529d94555904317c485311f48d128c2e7a634a176b081576e2265dfefb2/Graphic_toolbox_figures.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/9c45bc606113bf0c3fc477b04c80b8498cc6355a68e0fc82bfa80155ade6a245/Figures_2.png" data-mid="250504608" border="0"  src="https://freight.cargo.site/w/1000/i/9c45bc606113bf0c3fc477b04c80b8498cc6355a68e0fc82bfa80155ade6a245/Figures_2.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/14cec35a7a1897cfe297bd39a297fd9285cf7a2e6604e19ea84fd2fafbdb8002/Figures_3.png" data-mid="250504612" border="0"  src="https://freight.cargo.site/w/1000/i/14cec35a7a1897cfe297bd39a297fd9285cf7a2e6604e19ea84fd2fafbdb8002/Figures_3.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/d47e625034ef401d16acd48c3b851f95b8ba080534df76b1ad1602f3885a9f93/Figures_5.png" data-mid="250504618" border="0"  src="https://freight.cargo.site/w/1000/i/d47e625034ef401d16acd48c3b851f95b8ba080534df76b1ad1602f3885a9f93/Figures_5.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/3f0ca3d6edb3fdd4feac4e7aa472db16c8be868278ef25be0130ee56639e43a7/Figures_6.png" data-mid="250504620" border="0"  src="https://freight.cargo.site/w/1000/i/3f0ca3d6edb3fdd4feac4e7aa472db16c8be868278ef25be0130ee56639e43a7/Figures_6.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/c052d5b79c2d649563b08e5c7817451ca20f74d78fd813913ddef138684abd99/Figures_4.png" data-mid="250504616" border="0"  src="https://freight.cargo.site/w/1000/i/c052d5b79c2d649563b08e5c7817451ca20f74d78fd813913ddef138684abd99/Figures_4.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/a5e92b69c654b8e94e3faf619a77aa64073ef22a1f710f8d2dce3c726d3d57ca/Figures_12.jpg" data-mid="251693561" border="0"  src="https://freight.cargo.site/w/1000/i/a5e92b69c654b8e94e3faf619a77aa64073ef22a1f710f8d2dce3c726d3d57ca/Figures_12.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Andrew Hung x Deliverance</title>
				
		<link>https://amandabergholtz.com/Andrew-Hung-x-Deliverance</link>

		<pubDate>Thu, 20 Jul 2023 09:23:41 +0000</pubDate>

		<dc:creator>Amanda Bergholtz</dc:creator>

		<guid isPermaLink="true">https://amandabergholtz.com/Andrew-Hung-x-Deliverance</guid>

		<description>

	Concept, design &#38;amp; layout for Andrew Hung’s new album Deliverance. Vinyl &#38;amp; CD.&#38;nbsp;
Portrait made by Andrew Hung.




Andrew Hung is a British musician, songwriter, and producer based in London. With the release of his album Deliverance, he continues to embody his punk ethos by writing, performing, producing, and mixing the entire album himself. Commissioned by Andrew and his record label, Lex Records, I designed the concept and layout for both the vinyl and CD, drawing inspiration from his journey of self-discovery and empowerment.
&#38;nbsp;






	Lex Records x Andrew Hung&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;2023


&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/69093600acd610535844e3e56383f271a142bebb182f745c2c5c1d235d1acdf1/Andrew-Hung-x-Deliverance.png" data-mid="185593193" border="0"  src="https://freight.cargo.site/w/1000/i/69093600acd610535844e3e56383f271a142bebb182f745c2c5c1d235d1acdf1/Andrew-Hung-x-Deliverance.png" /&#62;&#60;img width="7834" height="4809" width_o="7834" height_o="4809" data-src="https://freight.cargo.site/t/original/i/8d303379095818cb4de6e7e66bb4bfa99c25cb014f3a2da967140a7947fe2f4e/Graphic_toolbox_layout_Deliverance.png" data-mid="225333709" border="0"  src="https://freight.cargo.site/w/1000/i/8d303379095818cb4de6e7e66bb4bfa99c25cb014f3a2da967140a7947fe2f4e/Graphic_toolbox_layout_Deliverance.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/bf70fe26e531eab4504d717c215ea94d4d2ddad95ee7e2c42f8b398a34e5a731/Andrew-Hung-x-Deliverance2.png" data-mid="185593243" border="0"  src="https://freight.cargo.site/w/1000/i/bf70fe26e531eab4504d717c215ea94d4d2ddad95ee7e2c42f8b398a34e5a731/Andrew-Hung-x-Deliverance2.png" /&#62;&#60;img width="3296" height="1912" width_o="3296" height_o="1912" data-src="https://freight.cargo.site/t/original/i/e050b9e69fc69ddbb09b393936ebd2a96dcf94c6f1e8c87c35c83467ac67efda/Screen-Shot-2023-07-20-at-12.47.38.png" data-mid="185593986" border="0"  src="https://freight.cargo.site/w/1000/i/e050b9e69fc69ddbb09b393936ebd2a96dcf94c6f1e8c87c35c83467ac67efda/Screen-Shot-2023-07-20-at-12.47.38.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/612dd4c82f469572f502903cca862ae54aaba57f56138839c083593c9260c1f5/Andrew-Hung-x-Deliverance3.png" data-mid="210208258" border="0"  src="https://freight.cargo.site/w/1000/i/612dd4c82f469572f502903cca862ae54aaba57f56138839c083593c9260c1f5/Andrew-Hung-x-Deliverance3.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/d2b03614cebda52f049bef2bdf7ff537388ec05a30d641b305ad51a903217e8a/Andrew-Hung-x-Deliverance3.png" data-mid="185593252" border="0"  src="https://freight.cargo.site/w/1000/i/d2b03614cebda52f049bef2bdf7ff537388ec05a30d641b305ad51a903217e8a/Andrew-Hung-x-Deliverance3.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/5800f23752a82db172a745cfd43121c37ee4b094f0dad9c12aae0c0155cb2851/Andrew_Hung_iphone.png" data-mid="212977117" border="0"  src="https://freight.cargo.site/w/1000/i/5800f23752a82db172a745cfd43121c37ee4b094f0dad9c12aae0c0155cb2851/Andrew_Hung_iphone.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/9660f31a262ac6400d94ba76082e90e2c63ab16144a03de8ebf1909155413a1a/Andrew_Hung_tshirt.png" data-mid="212977118" border="0"  src="https://freight.cargo.site/w/1000/i/9660f31a262ac6400d94ba76082e90e2c63ab16144a03de8ebf1909155413a1a/Andrew_Hung_tshirt.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Waunt</title>
				
		<link>https://amandabergholtz.com/Waunt</link>

		<pubDate>Thu, 20 Jan 2022 13:51:05 +0000</pubDate>

		<dc:creator>Amanda Bergholtz</dc:creator>

		<guid isPermaLink="true">https://amandabergholtz.com/Waunt</guid>

		<description>

	
Branding, graphic identity &#38;amp; design for Oriflame’s new hybrid skin care brand Waunt. &#38;nbsp;
Imagery &#38;amp; communication created within the Oriflame studio.
Waunt was created under Oriflame, propelling the company into a new era and reaching a fresh consumer group. The goal was to establish a bolder, more expressive and youthful skin care brand—one that went beyond what the company was previously known for. 
I led the strategic and creative process, shaping a brand that continually embraces experimentation and self-expression across packaging, graphic elements, and formulations. Since its launch, Waunt has paved the way for a new wave of innovation within the company’s portfolio. &#38;nbsp;










	Waunt &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
2022


&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/ae105f1830d60e56f0b60a0b09bcc86bb6d080708d8e9a5c5eda2fe85a8da5b3/waunt_concept.png" data-mid="196561576" border="0"  src="https://freight.cargo.site/w/1000/i/ae105f1830d60e56f0b60a0b09bcc86bb6d080708d8e9a5c5eda2fe85a8da5b3/waunt_concept.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/f114966cb72407b9af06bc5f06c231e0aa3138d85c3a305bd147ea9e06d983ac/waunt4.png" data-mid="142638767" border="0"  src="https://freight.cargo.site/w/1000/i/f114966cb72407b9af06bc5f06c231e0aa3138d85c3a305bd147ea9e06d983ac/waunt4.png" /&#62;&#60;img width="7834" height="4809" width_o="7834" height_o="4809" data-src="https://freight.cargo.site/t/original/i/074786ca46a5a080a32ebe505ff7b9106071fc8dc47d6bd0f0e050f08ac1eab6/Waunt_graphic-toolbox.png" data-mid="225333665" border="0"  src="https://freight.cargo.site/w/1000/i/074786ca46a5a080a32ebe505ff7b9106071fc8dc47d6bd0f0e050f08ac1eab6/Waunt_graphic-toolbox.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/a7429a164942a06e0d5fd2d06b1dcaebc7d0b7fd70ca1e464c4016bdcdb42e09/waunt_overview.png" data-mid="212976169" border="0"  src="https://freight.cargo.site/w/1000/i/a7429a164942a06e0d5fd2d06b1dcaebc7d0b7fd70ca1e464c4016bdcdb42e09/waunt_overview.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/ca6c8254475b4791746a9d52a4d8d89363bd9b8bbc652beea11efe3ce0e0e228/waunt_glow5.png" data-mid="212976150" border="0"  src="https://freight.cargo.site/w/1000/i/ca6c8254475b4791746a9d52a4d8d89363bd9b8bbc652beea11efe3ce0e0e228/waunt_glow5.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/12ccd2571702134d569a82061983353e31ad5ba5391bf1764b4d8ded3f452739/waunt5.png" data-mid="142640332" border="0"  src="https://freight.cargo.site/w/1000/i/12ccd2571702134d569a82061983353e31ad5ba5391bf1764b4d8ded3f452739/waunt5.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/c4b1e3306acaeba2112d81a7cb57d0b11cd02446db95e2004607eea44d44ca67/waunt3.png" data-mid="142638336" border="0"  src="https://freight.cargo.site/w/1000/i/c4b1e3306acaeba2112d81a7cb57d0b11cd02446db95e2004607eea44d44ca67/waunt3.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/7c38fa159d92397e2f6510b8a2ca350964eabac28340678da73f5bd2a7878463/hemsida2.png" data-mid="142647791" border="0"  src="https://freight.cargo.site/w/1000/i/7c38fa159d92397e2f6510b8a2ca350964eabac28340678da73f5bd2a7878463/hemsida2.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/d0c4f66f6689c8f2ce73aeade75af78624db35569b440fc2c1e890d879546d25/waunt_glow7.png" data-mid="212976456" border="0"  src="https://freight.cargo.site/w/1000/i/d0c4f66f6689c8f2ce73aeade75af78624db35569b440fc2c1e890d879546d25/waunt_glow7.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/6b7160e361b2e9104a4ae310f899847a1dd10be4bd80b4b477f43e49b1533427/waunt_glow8.png" data-mid="212976696" border="0"  src="https://freight.cargo.site/w/1000/i/6b7160e361b2e9104a4ae310f899847a1dd10be4bd80b4b477f43e49b1533427/waunt_glow8.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/61c74539b988d591a7058a6d9cba7290d75c3708e3d61630ee46d902e8a6b38b/waunt6.png" data-mid="142640984" border="0"  src="https://freight.cargo.site/w/1000/i/61c74539b988d591a7058a6d9cba7290d75c3708e3d61630ee46d902e8a6b38b/waunt6.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/8c5f7ddd4bcf1e24905e47a39d6a16c26beab3452bc8710a72739b1782848e84/waunt_glow1.png" data-mid="212976941" border="0"  src="https://freight.cargo.site/w/1000/i/8c5f7ddd4bcf1e24905e47a39d6a16c26beab3452bc8710a72739b1782848e84/waunt_glow1.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/91af01b2709ccdfc07a305dbe692a89e7eabcf81c6c5f5be8df9cb5a838e17cd/waunt_glow4.png" data-mid="212976190" border="0"  src="https://freight.cargo.site/w/1000/i/91af01b2709ccdfc07a305dbe692a89e7eabcf81c6c5f5be8df9cb5a838e17cd/waunt_glow4.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/5bb3b21e1115ab9e2f07a9f9454b58c7cbb0a0f409bda3a274b1c7d2ee43410b/waunt10.png" data-mid="142642545" border="0"  src="https://freight.cargo.site/w/1000/i/5bb3b21e1115ab9e2f07a9f9454b58c7cbb0a0f409bda3a274b1c7d2ee43410b/waunt10.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Feminelle rebranding</title>
				
		<link>https://amandabergholtz.com/Feminelle-rebranding</link>

		<pubDate>Mon, 06 Jan 2025 12:10:27 +0000</pubDate>

		<dc:creator>Amanda Bergholtz</dc:creator>

		<guid isPermaLink="true">https://amandabergholtz.com/Feminelle-rebranding</guid>

		<description>

	Rebranding of female intimate care brand
 Feminelle, under Oriflame. Updated design, labels, logo, bottle &#38;amp; expression.


Feminelle is a well-established intimate care brand under Oriflame. Moving the brand into 2025, I was commissioned as a creative lead and designer to find a suitable strategic place for the brand visually.


The goal was to educate and destigmatize intimate care, especially in conservative regions, by highlighting the products’ ingredients and functionality in a contemporary way, without causing shame or need to hide the products.









&#38;nbsp;


	Feminelle &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;2025


 &#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/2fa7f9d05b303bbfd99cbc7b80e456dc7c14b5109247e7750d911317f516a6f2/Feminelle_02.png" data-mid="224214174" border="0"  src="https://freight.cargo.site/w/1000/i/2fa7f9d05b303bbfd99cbc7b80e456dc7c14b5109247e7750d911317f516a6f2/Feminelle_02.png" /&#62;&#60;img width="7834" height="4809" width_o="7834" height_o="4809" data-src="https://freight.cargo.site/t/original/i/946214847161b6f0cd971531e0826491bd6f55ffbe5a2046662f7a4ea8c6243c/Feminelle_graphic-toolbox_2.png" data-mid="225900823" border="0"  src="https://freight.cargo.site/w/1000/i/946214847161b6f0cd971531e0826491bd6f55ffbe5a2046662f7a4ea8c6243c/Feminelle_graphic-toolbox_2.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/666596e13defc3a9463c418408ca736b098c544ee24dff834497d660a788f5d5/Feminelle_08.png" data-mid="224214305" border="0"  src="https://freight.cargo.site/w/1000/i/666596e13defc3a9463c418408ca736b098c544ee24dff834497d660a788f5d5/Feminelle_08.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/bb919f13a7f91695a91fd60f16097495e6aee2cf7f91e2de05f8a772ef7fb03d/Feminelle_03.png" data-mid="224214307" border="0"  src="https://freight.cargo.site/w/1000/i/bb919f13a7f91695a91fd60f16097495e6aee2cf7f91e2de05f8a772ef7fb03d/Feminelle_03.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/0f74a095d0db409fb3ffc81174d82edba2478122ea85ac96bbeb3b90899a9f00/Feminelle_09.png" data-mid="224214310" border="0"  src="https://freight.cargo.site/w/1000/i/0f74a095d0db409fb3ffc81174d82edba2478122ea85ac96bbeb3b90899a9f00/Feminelle_09.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/74102c0eca0dad2259d3be824be7905a3884cc6702cabd6d2d510b9a0628f16c/Feminelle_10.png" data-mid="224214339" border="0"  src="https://freight.cargo.site/w/1000/i/74102c0eca0dad2259d3be824be7905a3884cc6702cabd6d2d510b9a0628f16c/Feminelle_10.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/9535294e8744642071e533e5a4c618ac8dd8c669ab7da81d9e228646bd8acc72/Feminelle_11.png" data-mid="224214340" border="0"  src="https://freight.cargo.site/w/1000/i/9535294e8744642071e533e5a4c618ac8dd8c669ab7da81d9e228646bd8acc72/Feminelle_11.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>SCOPE </title>
				
		<link>https://amandabergholtz.com/SCOPE</link>

		<pubDate>Tue, 23 Jul 2024 16:04:50 +0000</pubDate>

		<dc:creator>Amanda Bergholtz</dc:creator>

		<guid isPermaLink="true">https://amandabergholtz.com/SCOPE</guid>

		<description>

	Branding, graphic identity &#38;amp; design for Oriflame’s new Ai fragrance brand SCOPE. 



With the rise of AI technology, Oriflame ventured into uncharted territory by exploring the creation of fragrance alongside AI. As the lead designer, I conceptualized and developed this idea into the brand SCOPE, offering a platform to explore escapism and the many dimensions of one’s personality.



SCOPE fragrances challenge traditional boundaries, resulting in unique compositions that evoke curiosity and wonder. These innovative scents inspire the design, encouraging exploration and discovery.








	SCOPE &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;2024


 &#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/f75d503e194a500df17fda33e862e97a8ec8651191ab85ca1f8026fe31b4a7d8/SCOPE6.png" data-mid="215134191" border="0"  src="https://freight.cargo.site/w/1000/i/f75d503e194a500df17fda33e862e97a8ec8651191ab85ca1f8026fe31b4a7d8/SCOPE6.png" /&#62;&#60;img width="7834" height="4809" width_o="7834" height_o="4809" data-src="https://freight.cargo.site/t/original/i/7cbdcfe6c1dc5963f071fa8cdfada5101308fa9ca3704cdceafbcfcadfb2cbff/SCOPE_graphic-toolbox_2.png" data-mid="225900966" border="0"  src="https://freight.cargo.site/w/1000/i/7cbdcfe6c1dc5963f071fa8cdfada5101308fa9ca3704cdceafbcfcadfb2cbff/SCOPE_graphic-toolbox_2.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/3eea9d6bf5baaba455b33f74438b9c9359513306272c9fa0f51ca94fa414e483/SCOPE10.png" data-mid="215135258" border="0"  src="https://freight.cargo.site/w/1000/i/3eea9d6bf5baaba455b33f74438b9c9359513306272c9fa0f51ca94fa414e483/SCOPE10.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/993fcd0ba4e0a7fc3f8d27c7a85036ff7576938b7f3d24a447a0ab3bb8ab4df3/SCOPE8.png" data-mid="215134219" border="0"  src="https://freight.cargo.site/w/1000/i/993fcd0ba4e0a7fc3f8d27c7a85036ff7576938b7f3d24a447a0ab3bb8ab4df3/SCOPE8.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/90f91c4df7a58e0fcfed8b811a4cf8416c1ead130b179e2b4f6ad4a708e220d0/SCOPE4.png" data-mid="215134225" border="0"  src="https://freight.cargo.site/w/1000/i/90f91c4df7a58e0fcfed8b811a4cf8416c1ead130b179e2b4f6ad4a708e220d0/SCOPE4.png" /&#62;&#60;img width="1880" height="1154" width_o="1880" height_o="1154" data-src="https://freight.cargo.site/t/original/i/b024aa34ef10c0d614594c25e332852db3777dc7088f673ffa20c75846c90247/SCOPE11.png" data-mid="225901443" border="0"  src="https://freight.cargo.site/w/1000/i/b024aa34ef10c0d614594c25e332852db3777dc7088f673ffa20c75846c90247/SCOPE11.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Europa Runt x Fideli Sundqvist</title>
				
		<link>https://amandabergholtz.com/Europa-Runt-x-Fideli-Sundqvist</link>

		<pubDate>Thu, 20 Jan 2022 13:51:07 +0000</pubDate>

		<dc:creator>Amanda Bergholtz</dc:creator>

		<guid isPermaLink="true">https://amandabergholtz.com/Europa-Runt-x-Fideli-Sundqvist</guid>

		<description>

	
Art direction for Europa Runt’s ticket campaign with the paper artist, Fideli Sundqvist.

	Europa Runt x Fideli Sundqvist &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; 
2018




&#60;img width="1152" height="1034" width_o="1152" height_o="1034" data-src="https://freight.cargo.site/t/original/i/66b4a8ccc9d67deb3672b6accee75edd9ddfda245dfa1cf06c8ef01e272e5c19/-7-1month_4247.jpg" data-mid="131041216" border="0"  src="https://freight.cargo.site/w/1000/i/66b4a8ccc9d67deb3672b6accee75edd9ddfda245dfa1cf06c8ef01e272e5c19/-7-1month_4247.jpg" /&#62;
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